When you market your brand online, the ultimate goal is to always generate leads that will lead to sales.
However, the world is full of business owners who put hours of work into their digital marketing efforts and never see any meaningful sales.
If you feel like you’re putting in the effort but aren’t getting a return on your time and energy, then consider these four warning signs that your painting leads might suck.
If you run a painting company in Chicago, it’s doubtful that you’re willing to get on a plane to fly to London to paint a house.
However, if you’re simply using search keywords like “house painting,” you’re not sourcing the types of leads that you need to be successful.
With geo targeted painting leads, you’re ensuring that your actual target consumers will notice you.
This is why your keywords should say “house painting in Pittsburgh” and why all marketing efforts should be specific to your local demographic.
With our painting leads you don’t have to worry about this.
All of our painting leads are generated using geo targeted keywords.
Many people who fancy themselves digital content pros like to try to utilize current trends to generate clicks and cultivate new painting leads.
While it’s okay to make a Facebook post that capitalizes on a current newsworthy paint topic, these posts have an expiration date, as that painting topic will not stay popular and relevant forever. This is why people who truly understand online marketing tend to favor evergreen painting content.
For example, if you run are a painter, your blog post or free PDF report on how to paint your walls will always be relevant.
However, your article about how to navigate professional painters networking events during the 2020 summer season will stop being relevant the day after summer ends. This is why it’s important that you don’t invest too much time on trending paint topics or news stories that will have little importance a week from now.
Again, you don’t have to worry about our painting leads dying off.
All of our paint content is timeless which keeps our painting leads coming in day after day.
If you’re trying to generate painting leads by casting as wide of a net as possible, you’re not doing yourself any favors.
This technique is similar to trying to capitalize on current trends, in the sense that it might give you a temporary boost in traffic, but it won’t result in any meaningful sales.
If you operate a painting company, you don’t need as many homeowners as possible, you need as many homeowners that need painting as possible.
While the homeowner from two towns over might have found your extremely general article on a newsworthy paint topic interesting, she’s not going to pay to repaint her new house.
Once more, our painting leads are targeted to your specific audience.
All of our painting leads are confirmed over the phone to need painting service in Pittsburgh.
You need to target your geo-specific demographic.
You need to target your niche-specific audience.
However, if you really want to generate leads, you need to target actual buyers.
To return to the aforementioned analogy about the painting company, this hypothetical business would certainly want to target people who actually own a home that needs painting. However, not every homeowner that needs painting wants painting now.
Hence, within your audience, you need to target actual buyers.
This goes beyond the business-to-business sphere.
If you operate a t-shirt company that puts funny slogans on shirts, you might think that a Facebook page that posts funny memes and jokes might be the way to expand the visibility of your brand.
However, many of the people who like and share your content won’t actually ever buy anything.
This is why you need to look at the keyword analytics of your storefront and determine what search phrases actually led to page views, and more importantly, what search phrases actually led to sales.
Finally, our painting leads don’t have this problem.
We talk to each lead and make sure they are cash-in-hand ready to buy paint services from you.
Generating meaningful painting leads requires you to be almost painfully specific and deliberate in your marketing efforts.
It might sound like a lot of work. However, blindly throwing darts at the wall and hoping that one of them hits the target is a futile effort.
The more meaningful and well-researched your marketing efforts, the more you’ll actually see a return on your time and energy.
So, you could do this yourself, or, you could leave it to the professionals…us!
Give us a call and see for yourself how we’ve helped businesses just like you grow.